Amplitude
VSHotjar
Amplitude vs Hotjar (2026)
Features, pricing, and head-to-head comparison
Last updated: March 2, 2026
At a Glance
| Amplitude | Hotjar | |
|---|---|---|
| Starting Price | Free | Free |
| Rating | 4.5/5 | 4.5/5 |
| Free Plan | Yes | Yes |
| Category | — | — |
Feature Comparison
3
Amplitude wins
8
Tied
2
Hotjar wins
| Feature | Amplitude | Hotjar |
|---|---|---|
| A/B testing | ✓ | ✕ |
| API access | ✓ | ✓ |
| Custom dashboards | ✓ | ✓ |
| Data export | ✓ | ✓ |
| Event tracking | ✓ | ✓Basic |
| Funnel analysis | ✓ | ✓Basic |
| Heatmaps | ✕ | ✓ |
| Privacy compliance (GDPR) | ✓ | ✓ |
| Real-time data | ✓ | ✓ |
| Retention analysis | ✓ | ✕ |
| SQL access | ✓ | ✕ |
| Session recordings | ✕ | ✓ |
| User segmentation | ✓ | ✓ |
Pricing Comparison
Amplitude
StarterFree
Unlimited
GrowthCustom
Unlimited
Plus$49/mo
Unlimited
Hotjar
BasicFree
Unlimited
Plus$32/mo
Unlimited
Business$80/mo
Unlimited
Try Amplitude — free plan available
Try AmplitudeTry Hotjar — free plan available
Try Hotjar