Features, pricing, and head-to-head comparison
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| Brevo | Klaviyo | |
|---|---|---|
| Starting Price | Free | Free |
| Rating | 4.5/5 | 4.7/5 |
| Free Plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
| Feature | Brevo | Klaviyo |
|---|---|---|
| A/B testing | ||
| API access | ||
| Analytics & reporting | ||
| Custom templates | ||
| Deliverability tools | ||
| Drag-and-drop email builder | ||
| E-commerce integrations | ||
| Email automation sequences | ||
| Landing pages | ||
| RSS-to-email | ||
| SMS marketing | ||
| Signup forms | ||
| Subscriber segmentation | ||
| Transactional emails |
Unlimited
$22/mo billed yearly
Unlimited
$58/mo billed yearly
Unlimited
1
$20/mo billed yearly
Unlimited
$35/mo billed yearly
Unlimited
Brevo and Klaviyo have similar entry pricing, so compare paid-tier limits before deciding.
Feature coverage is close, so integration quality and adoption speed should drive the decision.
Run a pilot with your top option before full migration. Implementation risk is often bigger than subscription cost.
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Based on current scoring, Klaviyo has the higher score (4.7/5 vs 4.5/5). The right choice still depends on your workflow and budget constraints.
Both offer free plans. Always validate seat-based pricing at your team size.
Yes. Teams switch between Brevo and Klaviyo regularly. Start with a pilot migration and validate import/export coverage before full rollout.