Hotjar vs PostHog (2026)
Features, pricing, and head-to-head comparison
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Quick Verdict
At a Glance
| Hotjar | PostHog | |
|---|---|---|
| Starting Price | Free | Free |
| Rating | 4.5/5 | 4.6/5 |
| Free Plan | Yes | Yes |
| Category | Analytics | Analytics |
Feature Comparison
| Feature | Hotjar | PostHog |
|---|---|---|
| A/B testing | ||
| API access | ||
| Custom dashboards | ||
| Data export | ||
| Event tracking | Basic | |
| Funnel analysis | Basic | |
| Heatmaps | ||
| Privacy compliance (GDPR) | ||
| Real-time data | ||
| Retention analysis | ||
| SQL access | ||
| Session recordings | ||
| User segmentation |
Pricing Comparison
Hotjar
Unlimited
$32/mo billed yearly
Unlimited
$80/mo billed yearly
Unlimited
PostHog
Unlimited
Unlimited
Decision Framework
Budget lens
Hotjar and PostHog have similar entry pricing, so compare paid-tier limits before deciding.
Feature lens
PostHog shows more unique supported features in this dataset.
Risk lens
Run a pilot with your top option before full migration. Implementation risk is often bigger than subscription cost.
Unique Feature Strengths
Hotjar strengths
- Heatmaps
PostHog strengths
- Retention analysis
- A/B testing
- SQL access
Try Both Tools
Try HotjarFree plan
Try HotjarTry PostHogFree plan
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Frequently Asked Questions
Based on current scoring, PostHog has the higher score (4.6/5 vs 4.5/5). The right choice still depends on your workflow and budget constraints.
Both offer free plans. Always validate seat-based pricing at your team size.
Yes. Teams switch between Hotjar and PostHog regularly. Start with a pilot migration and validate import/export coverage before full rollout.