Features, pricing, and head-to-head comparison
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| Klaviyo | ActiveCampaign | |
|---|---|---|
| Starting Price | Free | $15/mo |
| Rating | 4.7/5 | 4.6/5 |
| Free Plan | Yes | No |
| Category | Email Marketing | Email Marketing |
| Feature | Klaviyo | ActiveCampaign |
|---|---|---|
| A/B testing | ||
| API access | ||
| Analytics & reporting | ||
| Custom templates | ||
| Deliverability tools | ||
| Drag-and-drop email builder | ||
| E-commerce integrations | ||
| Email automation sequences | ||
| Landing pages | ||
| RSS-to-email | ||
| SMS marketing | ||
| Signup forms | ||
| Subscriber segmentation | ||
| Transactional emails |
1
$20/mo billed yearly
Unlimited
$35/mo billed yearly
Unlimited
$15/mo billed yearly
1
$49/mo billed yearly
3
$79/mo billed yearly
5
Klaviyo has the lower entry price at $0/mo versus $15/mo.
Feature coverage is close, so integration quality and adoption speed should drive the decision.
Run a pilot with your top option before full migration. Implementation risk is often bigger than subscription cost.
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Based on current scoring, Klaviyo has the higher score (4.7/5 vs 4.6/5). The right choice still depends on your workflow and budget constraints.
Klaviyo offers a free plan, while ActiveCampaign starts at $15/mo. Always validate seat-based pricing at your team size.
Yes. Teams switch between Klaviyo and ActiveCampaign regularly. Start with a pilot migration and validate import/export coverage before full rollout.