Klaviyo vs Brevo (2026)
Features, pricing, and head-to-head comparison
Last updated: April 14, 2026
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Quick Verdict
At a Glance
| Klaviyo | Brevo | |
|---|---|---|
| Starting Price | Free | Free |
| Rating | 4.7/5 | 4.5/5 |
| Free Plan | Yes | Yes |
| Category | — | — |
Feature Comparison
| Feature | Klaviyo | Brevo |
|---|---|---|
| A/B testing | ||
| API access | ||
| Analytics & reporting | ||
| Custom templates | ||
| Deliverability tools | ||
| Drag-and-drop email builder | ||
| E-commerce integrations | ||
| Email automation sequences | ||
| Landing pages | ||
| RSS-to-email | ||
| SMS marketing | ||
| Signup forms | ||
| Subscriber segmentation | ||
| Transactional emails |
Pricing Comparison
Klaviyo
1
$20/mo billed yearly
Unlimited
$35/mo billed yearly
Unlimited
Brevo
Unlimited
$22/mo billed yearly
Unlimited
$58/mo billed yearly
Unlimited
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Frequently Asked Questions
Based on our analysis, Klaviyo has a higher user rating (0/5 vs 0/5). However, the best choice depends on your specific needs — Klaviyo and Brevo each have unique strengths.
Both offer free plans. Compare all pricing tiers above.
Yes, many teams switch between Klaviyo and Brevo. Both tools offer data export features. We recommend trying Brevo's free plan before fully migrating.
The key differences are in pricing, features, and target audience. See our detailed feature comparison above for a side-by-side breakdown of all 2026 differences.