Klaviyo vs ConvertKit (2026)
Features, pricing, and head-to-head comparison
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Quick Verdict
At a Glance
| Klaviyo | ConvertKit | |
|---|---|---|
| Starting Price | Free | Free |
| Rating | 4.7/5 | 4.6/5 |
| Free Plan | Yes | Yes |
| Category | Email Marketing | Email Marketing |
Feature Comparison
| Feature | Klaviyo | ConvertKit |
|---|---|---|
| A/B testing | ||
| API access | ||
| Analytics & reporting | ||
| Custom templates | ||
| Deliverability tools | ||
| Drag-and-drop email builder | ||
| E-commerce integrations | ||
| Email automation sequences | ||
| Landing pages | ||
| RSS-to-email | ||
| SMS marketing | ||
| Signup forms | ||
| Subscriber segmentation | ||
| Transactional emails |
Pricing Comparison
Klaviyo
1
$20/mo billed yearly
Unlimited
$35/mo billed yearly
Unlimited
ConvertKit
1
$25/mo billed yearly
2
$50/mo billed yearly
Unlimited
Decision Framework
Budget lens
Klaviyo and ConvertKit have similar entry pricing, so compare paid-tier limits before deciding.
Feature lens
Klaviyo shows more unique supported features in this dataset.
Risk lens
Run a pilot with your top option before full migration. Implementation risk is often bigger than subscription cost.
Unique Feature Strengths
Klaviyo strengths
- Transactional emails
- SMS marketing
ConvertKit strengths
No clearly unique supported features in this dataset.
Try Both Tools
Try KlaviyoFree plan
Try KlaviyoTry ConvertKitFree plan
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Frequently Asked Questions
Based on current scoring, Klaviyo has the higher score (4.7/5 vs 4.6/5). The right choice still depends on your workflow and budget constraints.
Both offer free plans. Always validate seat-based pricing at your team size.
Yes. Teams switch between Klaviyo and ConvertKit regularly. Start with a pilot migration and validate import/export coverage before full rollout.