Features, pricing, and head-to-head comparison
Last updated: April 14, 2026
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| Klaviyo | MailerLite | |
|---|---|---|
| Starting Price | Free | Free |
| Rating | 4.7/5 | 4.7/5 |
| Free Plan | Yes | Yes |
| Category | — | — |
| Feature | Klaviyo | MailerLite |
|---|---|---|
| A/B testing | ||
| API access | ||
| Analytics & reporting | ||
| Custom templates | ||
| Deliverability tools | ||
| Drag-and-drop email builder | ||
| E-commerce integrations | ||
| Email automation sequences | ||
| Landing pages | ||
| RSS-to-email | ||
| SMS marketing | ||
| Signup forms | ||
| Subscriber segmentation | ||
| Transactional emails |
1
$20/mo billed yearly
Unlimited
$35/mo billed yearly
Unlimited
1
$9/mo billed yearly
3
$18/mo billed yearly
Unlimited
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Based on our analysis, Klaviyo has a higher user rating (0/5 vs 0/5). However, the best choice depends on your specific needs — Klaviyo and MailerLite each have unique strengths.
Both offer free plans. Compare all pricing tiers above.
Yes, many teams switch between Klaviyo and MailerLite. Both tools offer data export features. We recommend trying MailerLite's free plan before fully migrating.
The key differences are in pricing, features, and target audience. See our detailed feature comparison above for a side-by-side breakdown of all 2026 differences.