Features, pricing, and head-to-head comparison
Last updated: April 19, 2026
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| Mixpanel | Amplitude | |
|---|---|---|
| Starting Price | Free | Free |
| Rating | 4.6/5 | 4.5/5 |
| Free Plan | Yes | Yes |
| Category | — | — |
| Feature | Mixpanel | Amplitude |
|---|---|---|
| A/B testing | ||
| API access | ||
| Custom dashboards | ||
| Data export | ||
| Event tracking | ||
| Funnel analysis | ||
| Heatmaps | ||
| Privacy compliance (GDPR) | ||
| Real-time data | ||
| Retention analysis | ||
| SQL access | ||
| Session recordings | ||
| User segmentation |
5
Unlimited
$20/mo billed yearly
Unlimited
Unlimited
Unlimited
$49/mo billed yearly
Unlimited
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Based on our analysis, Mixpanel has a higher user rating (0/5 vs 0/5). However, the best choice depends on your specific needs — Mixpanel and Amplitude each have unique strengths.
Both offer free plans. Compare all pricing tiers above.
Yes, many teams switch between Mixpanel and Amplitude. Both tools offer data export features. We recommend trying Amplitude's free plan before fully migrating.
The key differences are in pricing, features, and target audience. See our detailed feature comparison above for a side-by-side breakdown of all 2026 differences.