Features, pricing, and head-to-head comparison
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| Mixpanel | Hotjar | |
|---|---|---|
| Starting Price | Free | Free |
| Rating | 4.6/5 | 4.5/5 |
| Free Plan | Yes | Yes |
| Category | Analytics | Analytics |
| Feature | Mixpanel | Hotjar |
|---|---|---|
| A/B testing | ||
| API access | ||
| Custom dashboards | ||
| Data export | ||
| Event tracking | Basic | |
| Funnel analysis | Basic | |
| Heatmaps | ||
| Privacy compliance (GDPR) | ||
| Real-time data | ||
| Retention analysis | ||
| SQL access | ||
| Session recordings | ||
| User segmentation |
5
Unlimited
$20/mo billed yearly
Unlimited
Unlimited
$32/mo billed yearly
Unlimited
$80/mo billed yearly
Unlimited
Mixpanel and Hotjar have similar entry pricing, so compare paid-tier limits before deciding.
Mixpanel shows more unique supported features in this dataset.
Run a pilot with your top option before full migration. Implementation risk is often bigger than subscription cost.
Try MixpanelFree plan
Try MixpanelTry HotjarFree plan
Try HotjarGet alerts when Mixpanel or Hotjar change their pricing - no account needed.
Based on current scoring, Mixpanel has the higher score (4.6/5 vs 4.5/5). The right choice still depends on your workflow and budget constraints.
Both offer free plans. Always validate seat-based pricing at your team size.
Yes. Teams switch between Mixpanel and Hotjar regularly. Start with a pilot migration and validate import/export coverage before full rollout.